The symptom of “phantom phone vibrations” is something we have all experienced, we reach for our phones because we want to communicate, stay connected, and remain informed. That simple stimulation carries weight with its recipient, and companies know this. It is why they populate our email inbox with business promotions, and fill our home screens with push notifications. The question is do those efforts move the needle? When was the last time you opened that email about the big box department store having a fall furniture sale? Or clicked the pop up about a lease deal at your local car dealer? I could not tell you the last time I did any of those things, and I am sure I’m not alone in that respect, but I can tell you when I get a text message I open it every time – I want to know who is trying to connect with me. That is the difference, text messages are active not passive, we want to respond with those who are expressing direct interest to us. This is why text messages have a higher open and response rate than virtually any other form of contact.
The OakRidge platform allows for targeted MMS or SMS texting focused on audiences of your choice to build brand recognition and named ID. Whether it is data you have sourced, or obtained via the GeoSpatial marketing unique to OakRidge, direct peer-to-peer texting is a crucial step towards a strategic marketing campaign. The ability to send out thousands of scheduled text messages in mere minutes and seeing deliverability results and open rates in real time allows for instant contact between you and your desired consumer. Text messages from the portal are not just one sided, they can begin or facilitate relationships with you and the consumer by way of your ability as the client to see all the responses in full view, and respond directly via a text conversation to the consumer as you see fit.
Utilizing potential tools such as computed response grading, or your ability to create unique tags for those who have explicitly expressed interest kickstarts your marketing ability. Chiefly, all this information contained within the OakRidge portal can be leveraged for the creation of a custom audience who will be more receptive to future digital ads.
The flexibility of the peer-to-peer texting model can fit the needs of clients who want to market to consumers based only on interest expressed over an initial text, or those who want to turn the funnel right side up. Starting with digital ads based on lists of custom audiences cultivated from our sourced or obtained targeted data points, clients can follow up with contacts on those same lists. This allows for reinforcement of brand recognition and name ID via a personalized proverbial cherry on top in the form of a personal text, thereby transforming clicks into customers.
There is no cure for “phantom phone vibrations”, but it’s prognosis can be met by continuing to strive for better connectivity between clients and consumers through targeted text message based marketing.
Corey Barsky is the Business Development Director at OakRidge Consulting. Barsky has functioned as senior data strategist and grassroots coordinator working with clients to optimize their brand reinforcement, and penetration of their name ID. Coming from his hometown of Philadelphia, Barsky plans on remaining in Pittsburgh where he currently resides, since obtaining a degree in Neuroscience.
