Coronavirus has changed everything surrounding business client interactions, how do you as a business owner know how your clients are doing if you can’t talk to them face-to-face? How do you know what is working for them, what you can improve, what they want from you? These are all things you need to know in order to do right by your clients, and will give you the information to bring on more clients in the future. The only way this can be done is outreach. Asking the right questions to the right people to get valuable feedback, OakRidge offers targeted online form surveys to get you necessary information from your clients. Each online survey we conduct is customizable and allows for specific triggered marketing responses. Online surveys are formatted and delivered in a social media ad form, via an email blast, or it can be done so via our MMS or SMS texting services.
For example, OakRidge can target individuals within a certain demographic using social media ads. Combine that with special offers, such as coupons or promotional codes, OakRidge can extract and append more consumer data when respondents voluntarily submit information to obtain the offer.
The information obtained from your clients when they answer online form surveys can then be used to jumpstart your new effective ad campaign. By surveying your clients you can understand what they care about and tailor your next ad campaign accordingly to ensure the return on your investment and increase the likelihood of you attracting new clients.
On average, the time required to complete an online survey is two-thirds shorter than that of conventional methods of study. You don’t have to wait for paper questionnaires to come back to you because information is collected automatically – answer time is almost instant. Using online surveys also you to reduce your research costs. You will save money on postage and you don’t have to allocate time and resources to enter the information into a database because responses gathered instantly are accessible as they immediately feed back into the OakRidge data management portal and can be tagged accordingly.
An online survey is an opportunity to imprint your brand in the user’s mind and remind them of the benefits you provide. This is important because online form surveys typically generate more honest responses than other types of surveys. Researchers have found that rather than taking part in written questionnaires or telephone interviews, participants overwhelmingly tend to complete online surveys and typically provide longer and more comprehensive answers. People are more likely to respond with truthful responses by developing and submitting appropriate and targeted surveys.
In sum, online surveys are a fantastic choice for individuals and organizations who want to do their own research; they take less time, they are easier to complete, you get the results quicker, and you can pass and use the information in different ways within the OakRidge platform to set yourself up to exceed expectations in your next ad campaign.
Corey Barsky is the Business Development Director at OakRidge Consulting. Barsky has functioned as senior data strategist and grassroots coordinator working with clients to optimize their brand reinforcement, and penetration of their name ID. Coming from his hometown of Philadelphia, Barsky plans on remaining in Pittsburgh where he currently resides, since obtaining a degree in Neuroscience.
